Regional Assistant Marketing Manager – Financial Services

As a Regional Assistant Marketing Manager – Financial Services at Grab, you will be part of the Malaysia Financial Services Consumer Marketing team, driving end-to-end B2C marketing initiatives across GrabFin and ecosystem financial products in Malaysia.

The team leads consumer go-to-market execution for lending and payment solutions that help everyday Malaysians manage cash flow, access transparent credit, and pay seamlessly.

Your responsibilities will include:

• Leading the end-to-end planning and delivery of consumer-facing GTM campaigns for PayLater by Grab, consumer cash loans, and GrabPay
• Translating consumer segment growth targets into actionable promotional strategies, channel messaging, media plans, and project milestones
• Coordinating cross-functional delivery across internal teams and creative/media agencies
• Monitoring project timelines, flagging execution risks early, and troubleshooting launch bottlenecks independently
• Driving new consumer acquisition, first-time product adoption, and repeat usage for credit and payment products to build long-term user habits
• Managing multi-channel consumer touchpoints, combining in-app surface placements, CRM, digital performance media, and ATL/BTL activations
• Ensuring all consumer communications comply strictly with Bank Negara Malaysia (BNM) regulatory guidelines, consumer protection standards, and GrabFin brand guidelines
• Owning tracking and reporting for campaign metrics, including consumer acquisition cost (CAC), application completion rates, loan drawdown volume, and payment conversion
• Partnering with analytics to run marketing experiments to improve marketing ROI

To qualify for this role, you will need:

• >5 years of hands-on experience in B2C marketing, consumer growth campaigns, or product marketing in Malaysia
• Proven ability to manage complex, multi-channel B2C campaigns from initial brief to post-launch optimization
• Clear, confident communication skills to manage alignment across cross-functional teams
• Experience in reading marketing funnels, using campaign analytics to evaluate conversion rates, and making data-backed optimization decisions
• Deep understanding of Malaysian consumer behavior, digital shopping habits, e-wallet usage, and local cultural nuances

Grab offers various benefits, including term life insurance, comprehensive medical insurance, GrabFlex, parental and birthday leave, and a confidential Grabber Assistance Programme.