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AIA

Campaign Management, Principal/Consultant (Senior Manager / Manager)

AIA
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hybrid senior full-time Hong Kong, HK

First indexed 3 Oct 2026

Description

We're seeking a seasoned professional to oversee and manage the execution of various campaign initiatives across multiple channels. As part of our marketing, distribution & partnership team, you'll play a vital part in advancing our movement to create a healthier, more sustainable future for everyone.

Key Responsibilities:

  • Design and implement compelling offers for new and existing insurance products to drive business growth
  • Drive innovation to continuously deliver new campaign ideas and strategies
  • Conduct market research, competitor analysis, and customer insights leveraging data analytics to identify innovative campaign opportunities
  • Handle post-campaign follow-up activities, such as responding to enquiries from customers or internal stakeholders
  • Collaborate with various stakeholders to drive the implementation and execution of campaign initiatives to meet business goals
  • Participate in Product Implementation Taskforce and PGS meetings as needed
  • Manage and handle campaign appeals through various channels
  • Support ad-hoc projects and other duties as required

Requirements:

  • University degree with around 10 – 15 years of working experience in the insurance industry
  • Immediate availability is highly preferred
  • Relevant experience with campaign implementation and execution, campaign communication materials, and handling enquiries
  • In-depth knowledge in product development, operations, and system processes
  • Ability to work under stress and tight timelines
  • Passionate, high motivation, and result-oriented
  • Team player with positive attitude, good interpersonal and communication skills, and strong project management skills