Description
Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers.
As a strategic and hands-on marketing leader, you'll bridge channel strategy, creative execution, and performance measurement,ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces.
Key Responsibilities
- Channel Strategy & Activation: Develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms.
- Creative Production & Optimization: Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
- Performance Analytics & A/B Testing: Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
- Cross-Functional Alignment: Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams.
- Brand Building & Differentiation: Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
- Proven history of successful digital advertising, A/B experimentation, and campaign analytics,strong analytical skills required.
Benefits
- Medical Coverage, Dental Coverage, Vision Coverage
- Traditional and Roth 401(k) Plans, Flexible Spending Accounts
- Employee Share Purchase Plan (ESPP), Basic and Additional Life Insurance
- Disability Coverage, Adoption and Surrogacy Assistance
- Tuition Reimbursement Plans, Commuter Benefits, Paid Time Off
- Paid Holidays, Bereavement Leave, and Paid Parental Leave
- Wellness Programs, Health Savings Account Plans
- Access to Expert Medical Opinions, Identity Theft Protection
- Breast Milk Delivery to Nursing Mothers on Business Travel
- Access to a Group Legal Plan, Donations Matching Programs
- Employee Product Discounts, and access to Auto, Home, and Pet Insurance
This listing is enriched and indexed by YubHub. To apply, use the employer's original posting:
https://logitech.wd5.myworkdayjobs.com/en-US/Logitech/job/Irvine-California---USA/Global-eB2B-Channel-Marketing-Manager_148196