Description
We are seeking a stellar individual for a high-impact role focused on defining monetization strategy within Adobe’s Creativity and Productivity business segment.
The Opportunity
We are a highly visible team responsible for making strategic recommendations that have a significant financial impact. Our team leads development and refinement of Adobe’s monetization strategy, including monetization of GenAI and emerging agentic capabilities across segments and routes-to-market.
Responsibilities
- Define and optimize the pricing and packaging strategy for offers within the Creativity and Productivity business segment.
- Collect, synthesize and analyze industry and competitor data.
- Develop and conduct qualitative customer research.
- Design and complete quantitative market research including one or more of the following research methods: Build-Your-Own Conjoint, Discrete Choice Conjoint, Gabor-Granger.
- Perform statistical analysis on empirical data (sales, usage, etc.)
- Develop financial models that simulate customer behavior and project costs to complete scenario analysis that estimates the impact of proposals on market penetration, company revenues and margin.
- Develop and present arguments that articulate the strategy and return-on-investment in order to acquire and incorporate cross-functional feedback and ultimately achieve executive approval.
- Engage with engineering, finance, and operational teams to ensure that proposed monetization strategies can be implemented within existing quote-to-cash systems, balancing proposals between ideal monetization potential vs. operationalization
- Collaborate with Product Management and Product Marketing teams to define product roadmaps to better support monetization goals
- Set guidelines for direct sales, develop sales plays and training as appropriate.
- Complete post-mortems to ensure proposals are successful and/or refine.
What You’ll Need to Succeed
- Proven experience developing pricing and packaging strategies and successfully bringing them to market in a complex matrixed organization.
- Understanding of emerging GenAI capabilities and their practical application across business processes, customer experiences and operational workflows.
- The ability to simplify the complex, quickly define the core problem and frame the solution approach.
- Attention to detail balanced by comfort with ambiguity.
- Excellent deck-writing, communication, and upward-influencing skills.
- Strong EQ and leadership ability.
- Intellectual curiosity.
- Experience driving consensus in a large matrixed organization.
- A background in strategy consulting, product marketing, and/or change-management, ideally in software/technology, are all big pluses.
- Familiarity with creativity and document management solutions and workflows is a plus.
- MBA or equivalent experience.
Benefits
Adobe offers comprehensive benefits programs.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.