Description
We are seeking a Marketing Technology Leader to lead a team of managers and specialists supporting the implementation, optimization, and governance of Manulife's marketing technology ecosystem, customer data capabilities, and digital analytics infrastructure for one of Manulife's corporate segments.
The successful candidate will help define how customer data is collected, unified, activated, and measured across channels while ensuring seamless integration across marketing technologies including Adobe Experience Platform, Adobe Real-Time CDP, Adobe Analytics, CRM platforms, marketing automation solutions, and digital properties.
Responsibilities:
- MarTech Strategy & Personalization Enablement:
+ Lead the development and execution of personalization and customer data activation capabilities across digital and marketing channels. + Define and implement scalable personalization frameworks that enable targeted customer experiences across web, mobile, email, paid media, and other digital touchpoints. + Partner with business stakeholders to identify and prioritize personalization use cases and customer experience opportunities.
- Customer Data Platform & Audience Activation:
+ Partner with Marketing, Technology, Data & Analytics teams to implement and optimize Adobe Experience Platform and Adobe Real-Time CDP capabilities. + Define customer data requirements, audience frameworks, identity management strategies, and activation use cases.
- Marketing Technology Leadership:
+ Own the integration and optimization of Manulife's marketing technology ecosystem. + Partner with technical teams to design and implement integrations between Adobe Experience Platform, Adobe Analytics, CRM platforms, customer data sources, marketing automation tools, and digital properties.
- Customer Journey & Experience Orchestration:
+ Partner with Product and Customer Experience teams to map end-to-end customer journeys. + Identify opportunities to improve customer engagement through connected experiences and personalized communications.
- Analytics, Measurement & Optimization:
+ Support implementation and governance of digital analytics solutions. + Define measurement frameworks and KPIs for personalization, audience activation, and customer engagement initiatives.
- Team Leadership & Capability Development:
+ Lead and mentor a diverse team of MarTech, analytics, and personalization specialists. + Build organizational capabilities around customer data, audience activation, and marketing technology.
Requirements:
- Bachelor's degree in Computer Science, Engineering, Marketing Technology, Data Analytics, Business, or related discipline.
- 8+ years of experience in Marketing Technology, Personalization, Customer Data Platforms, Digital Marketing, Digital Analytics, or Product Management.
- 5+ years leading teams responsible for MarTech platforms, customer data activation, personalization, or digital experience technologies.
- Proven experience delivering enterprise-scale MarTech implementations and customer experience initiatives.
Nice to Have:
- Strong understanding of customer data platforms (CDPs), personalization technologies, and audience activation strategies.
- Experience implementing customer-centric marketing solutions in large, matrixed, or regulated organizations.
- Deep understanding of customer journey orchestration and cross-channel marketing.
- Ability to translate technical concepts into meaningful business outcomes for non-technical stakeholders.
What We Offer:
- We'll empower you to learn and grow the career you want.
- We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team, we'll support you in shaping the future you want to see.