Director, Product Proposition & Distribution Engagement

Prudential’s purpose is to be partners for every life and protectors for every future.

The Director, Product Propositions & Distribution Enablement will support and drive the execution of Group product proposition development and distribution enablement initiatives across Health & Protection, Wealth/HNW and Retirement solutions.

The role is focused on translating proposition and distribution enablement strategies into practical market-ready assets, sales concepts, toolkits, playbooks and go-to-market support for LBUs and distribution channels.

Key Responsibilities:

Product Proposition Strategy Execution

• Translate Group proposition priorities into structured workplans, proposition briefs and execution roadmaps.
• Support the development and repackaging of product propositions to address priority/underpenetrated segments and market-specific distribution needs.
• Prepare proposition frameworks, sales concepts and playbooks across H&P, Wealth and Retirement, ensuring they are practical and scalable.
• Use market, demographic and distribution insights to develop proposition concepts.
• Coordinate cross-market inputs and consolidate best practices, case studies and proof points into reusable proposition assets.

Distribution Enablement and Go-To-Market Delivery

• Work with LBUs to support end-to-end go-to-market execution, including target segment definition, channel suitability, product storytelling, launch support and sales enablement requirements.
• Partner with Group- Agency and Partnership to support channel priorities with matching propositions, e.g. channel-specific sales approaches, campaigns, bundling concepts and activation materials.
• Track execution progress against agreed launch plans, identify bottlenecks, and support follow-through with relevant stakeholders.
• Establish feedback loops to capture distributor and LBU input and convert feedback into improvements to proposition design and sales concepts.

Cross-Functional Collaboration and Stakeholder Engagement

• Coordinate day-to-day collaboration across Group Product, LBU Product, Customer & Marketing, Distribution and other relevant functions to support proposition delivery.
• Prepare working materials, e.g. decision papers, meeting notes, market updates.
• Ensure alignment between product design, customer needs, distribution requirements and market execution realities.

Capability Building and Best Practice Deployment

• Develop practical toolkits, templates, training materials and examples to help LBUs strengthen product storytelling and go-to-market execution.
• Organise knowledge-sharing sessions to share successful proposition, bundling and sales activation examples across markets.
• Support consistent standards for proposition briefs, value proposition articulation and launch activation materials.

Education and Experience

• Bachelor’s degree in Business, Marketing, Actuarial Science, Finance, Economics or another relevant field.
• 10+ years of experience in life insurance product management, product propositions, product strategy, distribution enablement, marketing, consulting or related roles.
• Good understanding of life insurance products across protection, wealth, HNW, retirement, savings or investment-linked propositions.
• Strong exposure to insurance distribution, with practical understanding of agency and bancassurance in Asian markets.
• Experience working with regional or multi-market stakeholders.
• Proven ability to convert strategic concepts into practical execution plans, sales materials, toolkits, presentations and implementation deliverables.
• Good knowledge of customer needs, market trends, regulatory considerations and commercial drivers affecting insurance propositions.

Preferred Attributes:

• Execution-oriented and hands-on, with strong follow-through and attention to detail.
• Able to simplify insurance concepts into clear and relevant value propositions.
• Strong communication and presentation skills, with the ability to create concise materials for senior and market stakeholders.
• Commercial mindset and good understanding of distribution mechanics, sales activation and campaign execution.
• Customer-centric, collaborative and comfortable working across functions and cultures.