Director, Growth Marketing

Greenlight is seeking a Director, Growth Marketing to lead the strategy, execution, and financial performance for the launch and growth of new products. The successful candidate will be the single-threaded owner, empowered to make critical decisions and responsible for all financial metrics.

Responsibilities:

• Lead end-to-end Go-to-Market (GTM) strategy & execution for new products
• Guide, inspire, and align a cross-functional team across Product, Marketing, Design, Sales, and external agencies
• Translate product capabilities into compelling customer value propositions
• Own channel and CRO strategy, working with growth marketing, product & analytics teams
• Continuously analyze performance against growth targets

Requirements:

• 10+ years of progressive experience in performance marketing, growth strategy, and scaling D2C products or consumer tech brands
• Demonstrated success driving complex, multichannel product launches
• A strategic, data-driven approach to decision-making
• Deep fluency in modern marketing strategies
• Strong technical and analytical proficiency
• Exceptional stakeholder management skills
• Track record of scaling consumer tech, hardware devices or D2C products from inception to significant ARR

Benefits:

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave
• Flexible WFH, both remote and in-office opportunities