Director, Global Campaigns

At Twilio, we're shaping the future of communications. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

As the head of the Twilio Global Campaign team, you are responsible for owning, developing and executing the major campaigns that drive awareness and opportunities for Twilio. This role is highly cross functional, working closely with both internal marketing partners across regions, sales, product, and company leadership to design end-to-end campaigns that deliver on business objectives.

Responsibilities:

• Set a strategic vision for global campaign structure, operations, and execution for our top 5 campaign motions.
• Be accountable to company leadership on the effectiveness of all global campaigns and programs.
• Design and execute strategic end-to-end campaigns that both engage and convert prospective buyers with a focus on specific buyer and vertical segments.
• Partner with product marketing, content strategists, brand strategists, creative designers and other regional campaign teams to create campaign themes and messaging that translate into impactful marketing campaigns.
• Build strong relationships with key cross functional stakeholders across multiple organizations to ensure campaign enablement and engagement.
• Develop scalable, repeatable campaign playbooks that can be scaled quickly with a large variety of content that works in all regions.
• Track program results, measure program success and report metrics to customer success, sales and marketing stakeholders and executives.
• Infuse AI frameworks into all aspects of the campaign model.
• Manage and allocate budget for campaign production resources across all campaign and persona needs.
• Manage a team with a global remit that spans all regions from the US to Europe to Asia.

Qualifications:

• Management experience: ability to inspire a team of strategists and show a vision of what is possible and where our teams should focus efforts.
• Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel.
• Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech.
• Self-starter who excels in a fast-paced, collaborative, and innovative high-growth environment.
• Ability to manage multiple work streams and has presence with the team and leadership.
• Strategic thinker with strong attention to detail.
• 8+ years working as a campaign strategist in B2B or tech.
• Proven experience building and delivering on integrated programs and managing all tools, processes, and assets.
• Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations and drive to success.
• Works well with cross-functional teams and executives, to ensure consistent content is delivered across the company.

Desired:

• Excellent written and verbal communication skills.
• Ability to influence and build effective working relationships with all levels of the organization.
• Familiarity with localization tactics to ensure our content is accessible and inclusive across multiple countries.
• Experience with primary research strategies and types of content creation.
• Strategic ability to see opportunities across campaigns and programs where new types of content and programs will thrive.
• Experience building world-class brands through premium content.
• Experience with a variety of AI, design, analytics, and video tools.