Description
We are seeking a Lifecycle Marketing Manager to build, own, and lead lifecycle programs for SMB advertisers at OpenAI. This is a zero-to-one opportunity to establish the strategy and programs that guide businesses from initial interest and their first campaign to sustained success and growth.
You will set the lifecycle strategy, own the program roadmap and performance goals, and lead delivery from customer insight and journey design through launch, measurement, and iteration. Combining behavioral insights, experimentation, and personalized engagement across email, product experiences, education, and other channels, you will build programs that scale with the business. Success requires independent judgment, analytical depth, cross-functional leadership, and hands-on execution.
Responsibilities
- Own the lifecycle program portfolio across prospect conversion, activation, retention, repeat spend, reactivation, and expansion.
- Map advertiser journeys using cohort analysis, product behavior, campaign performance, and customer feedback to identify high-impact growth opportunities.
- Build segmented, triggered journeys that connect advertiser needs, intent, readiness, and behavior to relevant messages and next steps.
- Lead prospect nurture and email acquisition programs. Coordinate audiences, retargeting, and conversion experiences with Growth Marketing.
- Launch onboarding and education programs that help advertisers create campaigns, understand performance, adopt capabilities, and grow their investment.
- Coordinate delivery across email, in-product and onsite experiences, retargeting, education, and sales engagement with channel and product teams.
- Test audiences, messaging, channels, timing, frequency, and offers. Use holdouts and downstream results to measure incremental customer impact.
- Define data signals, segmentation, instrumentation, automation, and measurement with Data Science, Marketing Operations, prospect intelligence teams, and Ads Engineering.
- Maintain high standards for journey quality, contact frequency, suppression, consent, and deliverability with operations and privacy partners.
- Improve activation, time to first campaign, retention, repeat spend, reactivation, and expansion. Scale effective programs and use AI to accelerate content, personalization, and analysis.
Benefits
- Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
- Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
- 401(k) retirement plan with employer match
- Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
- Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
- 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
- Mental health and wellness support
- Employer-paid basic life and disability coverage
- Annual learning and development stipend to fuel your professional growth
- Daily meals in our offices, and meal delivery credits as eligible
- Relocation support for eligible employees
- Additional taxable fringe benefits, such as charitable donation matching and wellness stipends, may also be provided.