Education Content Marketing Lead

Compensation

The base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The salary range for this role is $333K - $370K per year, with generous equity, performance-related bonuses, and the following benefits:

• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
• 401(k) retirement plan with employer match
• Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
• Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
• 13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend to fuel your professional growth
• Daily meals in our offices, and meal delivery credits as eligible
• Relocation support for eligible employees
• Additional taxable fringe benefits, such as charitable donation matching and wellness stipends

About the Team

OpenAI's Education team is building products and programs that advance how people learn with AI. We work across students, educators, institutions, and education communities to help people use AI thoughtfully and effectively.

About the Role

We're looking for an Education Content Marketing Lead who combines exceptional editorial and curriculum judgment with strong content-marketing instincts, a builder's mindset, and an engineer's approach to scale. You'll create high-quality content and the systems that move it from idea to published asset quickly and consistently.

Responsibilities

• Build and continuously improve a scalable content operating system spanning intake, prioritization, resourcing, production, review, publishing, versioning, and reuse.
• Apply an engineer's mindset to map dependencies, remove bottlenecks, automate repeatable work, create modular templates and playbooks, and maintain clear quality standards.
• Maintain a single source of truth for the roadmap, editorial calendar, briefs, source material, production status, approvals, assets, and metadata.
• Produce and edit content across formats, including long-form articles, blogs, case studies, web and email copy, social posts, educator stories, GIFs, images, and carousels.
• Develop practical curriculum and professional-learning resources, including lesson plans, educator guides, AI literacy materials, decks, and train-the-trainer content.
• Lead video development from concept through final cut, including story development, scripting, structural editing, interview preparation, and oversight of production and post-production partners.
• Own and grow education-specific channels across social, email, websites, and blogs through clear audience strategies, editorial plans, and consistent publishing programs.
• Set ambitious growth and engagement goals, define measures of content quality and efficacy, instrument tracking, analyze performance, and use experiments to improve results.
• Turn goals and expert input into clear briefs, plans, timelines, and review paths in partnership with Content, Customer Education, Design, Marketing, Product, Research, Policy, Safety, Sales, Partnerships, and Customer Success.
• Scale production by sourcing, onboarding, and managing a flexible bench of writers, editors, curriculum developers, designers, video partners, agencies, and other vendors.

Requirements

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
• Strong portfolio demonstrating excellent writing and editing across long-form editorial, curriculum or professional learning, video, social, and visual content.
• Experience building or materially improving content systems, workflows, templates, governance, tooling, automation, or publishing operations.
• Experience owning digital channels and using audience and performance data to set ambitious growth goals, design experiments, and deliver measurable results.
• Strong video storytelling skills, with experience in scripting, structural editing, interview preparation, and collaboration with production and post-production specialists.
• Ability to turn ambiguous, cross-functional input into clear requirements and polished work while sequencing priorities across multiple workstreams.
• Experience sourcing and onboarding external partners and fluency with content-management, digital-asset-management, project-management, analytics, and automation tools.