Marketing Strategy and Analytics Manager

We are seeking a Marketing Strategy & Analytics Manager to join our global marketing analytics team at Twilio, a company that shapes the future of communications.

As a Marketing Strategy & Analytics Manager, you will act as a trusted analytics advisor to marketing leadership, owning end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI.

Responsibilities:

• Strategy & Analytics Partnership: Act as the trusted analytics advisor to global and regional marketing leaders, translating business questions into analyses that shape budget, channel, and campaign decisions.
• MMM Application & Translation: Apply and extend outputs from our MMM data science team , interpreting model results, running scenario/what-if analyses, and adapting them for regional nuance and stakeholder-specific questions.
• Measurement & Funnel Analytics: Build and maintain incremental analyses that complement MMM (geo-lift tests, channel-level diagnostics, funnel and pipeline analytics) to validate and enrich model-driven recommendations.
• MMM Team Partnership: Partner closely with the central MMM data science team to ensure model assumptions, inputs, and outputs reflect real business context.
• Tooling & Scale: Write production-quality Python/SQL for data pulls, analysis, and light modeling; build reusable tools and dashboards that scale insight generation across the team.
• Storytelling & Communication: Craft and deliver clear, compelling narratives and presentations for senior stakeholders across Marketing, Sales, Product, and Finance.
• Cross-Regional Collaboration: Partner with regional analytics business partners (EMEA, APJ) to ensure consistency.

Qualifications:

• The Hybrid Analyst: 6+ years of experience in marketing analytics, business intelligence, or data science, with a track record of directly influencing marketing strategy through data.
• Technically Fluent: Strong proficiency in Python and SQL for analysis; comfortable working with large, messy marketing datasets.
• MMM-Literate: Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool or framework (e.g., Robyn, Meridian, or an equivalent regression/econometric approach).
• Statistically Grounded: Solid grounding in statistics and experimental design (e.g., regression, A/B testing, geo-lift/incrementality testing).
• The Trusted Advisor: Demonstrated ability to partner with senior stakeholders (Marketing, Sales, Finance) and turn analysis into decisions , not just dashboards.
• Storyteller: Excellent communication and storytelling skills; experience presenting to both technical and executive, non-technical audiences.
• Channel Fluency: Solid understanding of digital and traditional media channels and B2B/B2C marketing funnels.

Location: This role will be remotely based in India (Karnataka, Tamil Nadu, Telangana, Maharashtra or Delhi).

What We Offer: Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more.