Description
The Growth Strategy Editor will own the audience-growth strategy for the Free Expression newsletter, a daily newsletter on American life, politics, and culture from the Opinion pages of The Wall Street Journal.
Responsibilities:
- Own the Free Expression growth strategy, building toward a target of roughly 2,500 net-new Substack readers per week.
- Make Free Expression native to Substack, using recommendation swaps, restacks, cross-posting, and contributor-led promotion to compound reach.
- Test new distribution channels, partnerships, and audience segments, and turn what works into a repeatable playbook.
- Partner with Opinion editors and writers to sharpen the newsletter's anchor themes and point of view.
- Identify high-potential contributors and help turn them into recognizable audience brands.
- Track performance across Substack, the newsletter, the site, and social, and run experiments that improve content, packaging, cadence, and promotion.
Requirements:
- Significant experience in audience development, newsletter growth, digital publishing, creator media, platform strategy, or a related field.
- Demonstrated experience growing an audience on Substack or a comparable platform.
- Strong editorial judgment, analytical skills, and comfort working with audience data.
- Ability to work effectively across editorial, product, marketing, analytics, and commercial teams.
- Excellent writing, editing, packaging, and communication skills.
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle Programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
- Financial Health Programs
- Cybersecurity Protection