Commercial Activation Manager - FC

Electronic Arts is seeking a Commercial Activation Manager - FC to join their team. The successful candidate will be responsible for leading the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC.

Responsibilities:

• Commercial Planning and Activation: Lead the development of the Commercial Chapter, outlining the annual Commercial and Executional Strategies for FC. Collaborate with Marketing and Global Operations to develop platform strategies. Provide commercial inputs into regional strategies and investments, ensuring alignment with franchise direction and priorities.
• 1P and Partner Management: Represent FC with first-party platform and store partners, ensuring terms, programs, and deliverables align with commercial targets and broader strategy. Identify, assess, and execute licencing and merchandising opportunities to deliver incremental player engagement and revenue for FC.

Qualifications:

• 5+ years of experience in a Commercial, Publishing, Strategy, or Product Management function, within sports, mobile, or video games.
• Experience managing live service performance, with understanding of acquisition, engagement, and monetization KPIs across platforms.
• Strong analytical and data-driven mindset, able to synthesize insights from multiple sources into deliverables, including executive business reviews and partner presentations.
• Natural communicator and storyteller, with the ability to translate complex subjects into compelling, easy-to-understand narratives.
• Experience developing and delivering high-impact commercial projects and programs that drive acquisition and revenue growth.
• Experience building and managing complex commercial plans, coordinating across multiple departments and partners.
• Experience working on a global product with global scope, altitude-switching from strategic, high-level thinking to highly detailed discussions.
• Business degree or equivalent combination of education and experience.