Public Relation Senior Specialist (Chuyên viên Cấp cao Quan hệ công chúng)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.

The job purpose is to promote PVA’s public image as a Role Model in Life Insurance market through business communication, marketing communication and product communication on different channels, covering the traditional/online publications to social media platform;

Job Accountability:

• Enhance and solidify PVA's reputation through strong media relations and effective integrated communication campaigns.
• Execute PR plan, content creation, and media plans.
• Manage and deliver press releases, articles, TV features, and other PR formats.
• Establish and maintain PR networking through media briefings and informal gatherings to strengthen relationships and raise appropriate PR activities, enabling diversified and innovative PR formats.
• Amplify marketing and promotion campaigns (PVA's customer excellence journey, Companion).
• Manage agencies to control information flow by regularly feeding news to PVA's share of voice and creating influence as a market leader in the industry.
• Oversee media monitoring and assemble PR campaign reports with actionable insights.
• Control budget to ensure efficiency and earned media.

Job Requirements

• College degree or above in respective area of required experience. Master degree is an advantage. Direct industry experience is not a must however basic understanding about life insurance and financial services is required or else we will extend longer probation period for out-of-industry experience.
• Candidates must have at least 5+ years of experience in PR and communications, preferably with substantial corporate communication. Knowledge in Finance and Insurance industry is an advantage.
• Exhibit a deep interest and experience in environmental, social, governance, sustainability and corporate responsibility.
• Exceptional organizational, time management and leadership skills.
• Strong written and verbal communication skills in VIE & ENG, including ability to express complex ideas simply and demonstrated ability to make connections between seemingly unrelated concepts.
• Must demonstrate self-motivation and the ability to work well independently.
• Strong interpersonal skills and ability to interact with multiple stakeholders, internal subject matter experts, consultants, and external organizations.
• The ability to respond effectively to changing demands.
• Working with a Growth Mindset: learning by doing, and from failure.