HNW Solutions Activation & Advisory Enablement, Consultant

At AIA, we've started an exciting movement to create a healthier, more sustainable future for everyone.

We're looking for a consultant to support our Customer Marketing unit in Kuala Lumpur. As a HNW Solutions Activation & Advisory Enablement, Consultant, you will play a vital part in advancing our mission of helping a billion people live Healthier, Longer, Better Lives by 2030.

Responsibilities

• Understand and analyze our existing customer base across individual, takaful, corporate and digital platforms by customer segments.
• Run surveys, focus groups, leverage on digital and data to get insight to their behaviors, wants and needs.
• Develop strategies which drive repeat customer purchase, cross and upsell.
• Get to know our agency distribution workforce and other distribution channels.
• Build strong relationships and constantly align with our colleagues in the distribution teams on initiatives to drive better outcomes from our distribution channels.
• Develop, plan and execute effective marketing campaigns and customer offers.
• Familiarize yourself with how our front and back end systems work.
• Understand AIA's product suite and how to best leverage on these products to drive future cross and upsell.

Requirements

• Bachelor's Degree in any discipline
• 9 years working experience in the insurance or financial services industry, with a focus on products & customer campaigns
• Knowledge of the insurance industry particularly from a product perspective will be beneficial
• Strong interpersonal and communications skills, with good stakeholder management capability
• Analytical skills and business acumen