Creative Manager

Job Overview

We're looking for a Creative Manager to lead our AI-forward, impact-first creative team at Meesho, India's profitable e-commerce platform.

Responsibilities

Creative Leadership

• Lead campaigns across brand, performance, and integrated communications from insight to impact.
• Shape creative briefs in collaboration with stakeholders, using user insights and creative storytelling.
• Mentor design, copy, and video teams to bring big ideas to life.

AI-First Creative Innovation

• Build and scale AI-integrated creative workflows across formats.
• Use GenAI tools to test, optimize, and personalize content at scale.
• Codify creative systems for automation.

Narrative Craft & Format Thinking

• Create emotionally intelligent and effective storytelling reflecting Meesho's user aspirations and brand values.
• Guide teams to develop platform-first formats for all touchpoints.

Creative That Moves Business

• Drive performance through storytelling, testing, and optimization.
• Translate insights into conversion-focused content.

Cultural Fluency

• Understand regional and behavioral nuances across tier 2-4 India.
• Conduct user research for effective briefs.

Requirements

• 8+ years in creative leadership (copy and art) across digital, video, and performance formats.
• Experience co-owning briefs with strategy or marketing teams.
• Comfort with AI-powered creative tools and workflows.
• Strong team leadership and mentoring skills.
• Hunger to innovate and scale creative thinking.

Benefits

• High-autonomy, high-ownership culture.
• Access to cutting-edge GenAI platforms.
• A team of passionate creatives solving meaningful challenges.