Description
We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team at WUSA-TV Washington. This role is responsible for driving revenue growth through the sale of digital and television media solutions.
Key Responsibilities:
- Identify and secure new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
- Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
- Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
- Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
- Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
- Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
- Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
- Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
- Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.
Qualifications:
- 3+ years of experience in digital media sales, advertising, or a related industry
- Proven track record of meeting or exceeding sales targets in a competitive environment
- Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
- Excellent communication, negotiation, and presentation skills
- Ability to interpret data and analytics to provide actionable insights
- Self-motivated, with a passion for sales and digital media
- Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus
Preferred Skills:
- Experience in working with business owners and/or agency clients
- Knowledge of streaming and digital media
- Familiarity with tools like Google Analytics, DSPs, and SSPs.
Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.