Regional Marketing Manager, ANZ

We're hiring a Regional Marketing Manager to help build the foundations of our ANZ business from the ground up. You'll own programs across the full customer lifecycle: acquisition, conversion, activation, and retention, with events as a core piece of the mix.

Responsibilities:

• Own and execute ANZ marketing programs end-to-end, including events and customer marketing, from planning through measurable pipeline outcomes
• Manage full event logistics: venue sourcing, vendor management, on-site execution, and follow-through to pipeline conversion
• Identify and test new marketing channels, then decide which are worth scaling based on results, not assumptions
• Build customer advocacy and engagement through community programs that deepen relationships with existing users
• Monitor performance metrics closely and adjust programs and processes to hit pipeline goals
• Anticipate risks and dependencies across ANZ initiatives and communicate them proactively to the APAC Marketing Director and cross-functional partners
• Act as the go-to source on ANZ market dynamics, sharing what you learn with APAC and global marketing peers so their programs land better in the region

Requirements:

• A track record in B2B or SaaS marketing, or in the analytics space
• Strong project management skills and the ability to keep multiple programs moving without losing sight of the goal
• Comfort working in an undefined space, building process where none exists yet, and making sound calls without a playbook
• A bias toward hands-on execution, willing to do what it takes to make a program work rather than waiting for a perfect setup
• Sound judgment on business fundamentals, including how marketing spend connects to pipeline and revenue
• The ability to build trust with partners and stakeholders across time zones and cultures
• A habit of testing ideas against data and adjusting course when the results say something different than expected
• Clear, direct communication, especially when flagging risks or explaining tradeoffs to stakeholders
• Genuine curiosity about what ANZ customers need and how that differs from other markets Mixpanel serves

Benefits and Perks:

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off