Link Organic Social Lead

Job Overview

We are looking for a Link Organic Social Lead to join our team at Stripe. As a Link Organic Social Lead, you will be responsible for leading the organic social strategy and execution for Link across various platforms, including Instagram, TikTok, and X.

Responsibilities

Brand Extension into Organic Social

• Steward Link's brand promise, brand voice and tone, and creative standards for organic social channels.
• Translate Link's broader brand positioning into social-specific strategies and briefing frameworks for the agency.
• Evaluate and pressure-test agency-originated ideas for brand integrity.
• Partner with the Head of Brand to ensure social is a genuine expression of brand health.

Platform Strategy & Channel Direction

• Evolve platform-specific strategies with clear rationale.
• Bring platform fluency to evaluate whether agency ideas are native to each channel.
• Guide the agency on format choices, creative approaches, and content types per platform.
• Stay ahead of platform shifts and their impact on creative approach and channel mix.

Agency Direction & Partnership Management

• Own the agency relationship day-to-day.
• Write and refine briefs for the agency.
• Establish a review and feedback cadence to improve the agency's work.
• Manage agency output against brand standards, platform performance expectations, and business priorities.

Editorial Oversight & Content Strategy

• Own the editorial calendar strategy.
• Review and approve content before it publishes.
• Ensure the content mix reflects a coherent strategy over time.

Community & Engagement Strategy

• Own the escalation layer for sensitive or high-stakes issues.
• Surface community signals and relay them to relevant teams.

Performance & Measurement

• Own the measurement framework.
• Evaluate agency performance reporting.
• Use performance data to sharpen briefs and strategic direction.

Cross-Functional Integration

• Integrate organic social into launch plans.
• Coordinate with PR/Comms on earned media and crisis response.
• Work with Legal and Compliance on content approval frameworks.

Requirements

Brand Experience

• 7 years of experience in brand strategy.
• Developed real opinions about what brands stand for.
• Stewarded a brand voice across contexts, partners, and platforms.
• Evaluated creative work against a brand standard.

Channel Expertise

• Deep platform literacy across Instagram, TikTok, X.
• Owned or directed organic social at a channel level.
• Strong short-form video instincts.
• Analytical fluency.

Agency & Creative Direction Experience

• Managed an agency or external creative partner in a senior capacity.
• Navigated the dynamic of an agency bringing ideas to an internal team.
• Feedback makes work better.

Also Required

• Experience working with Legal/Compliance on regulated content.
• Strong cross-functional collaborator.
• Excellent writer.

Nice to Have

• Experience building creator or ambassador programs.
• Social listening platform fluency.
• Familiarity with AI content tools.
• Prior experience at a fintech, payments, or consumer brand.
• Experience marketing to early-adopter audiences.