Description

Join Razer's global team to revolutionize gaming.

We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our dynamic team in Vietnam.

Job Responsibilities :

Develop and execute marketing campaigns across various channels, including user acquisition, brand awareness, community events, and offline events.
Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
Execute performance marketing and user acquisition plans at different stages of a game's lifecycle.
Maintain the marketing roadmap for a portfolio of games.
Manage and optimize digital advertising campaigns across multiple channels.
Analyze and report on the effectiveness of marketing campaigns and provide recommendations for optimization.
Oversee the creation of marketing assets.
Perform competitor marketing execution analysis.
Measure and report on cohorted campaign performance.
Scale up social media reach, engagement, and conversion.
Collaborate with cross-functional teams and external partners.

Pre-Requisites :

Bachelor’s degree in marketing, Advertising, or a related field.
3-5 years of experience in the gaming industry.
In-depth knowledge of mobile marketing channels.
Proficiency in digital advertising platforms such as Meta, Google, TikTok, Twitter, and third-party ad networks.
Experience with performance marketing metrics and optimization.
Strong analytical skills.
Ability to thrive in a fast-paced and dynamic environment.
Passion for gaming and a deep understanding of the mobile gaming industry.
Based in Ho Chi Minh City.