PWS Global Marketing Manager

Logitech is seeking a PWS Global Marketing Manager to serve as the strategic lead for their global digital consumer ecosystem, focusing on the Personal Workspace Solutions (PWS) category within Logitech's DTX (Direct-To-Consumer) online channel.

The successful candidate will be responsible for driving category-specific marketing strategy and defining key audiences and strategies that fuel growth. They will focus on developing holistic consumer journeys and creating scalable frameworks.

Responsibilities:

• Marketing Strategy & Audience Architecture:
• Define and segment key global audiences for the DTX channel
• Architect the long-term DTX marketing strategy and roadmap
• Establish strategic frameworks for PWS consumer journey mapping
• Lead upstream content strategy

• Global Leadership & Framework Development:
• Develop scalable global playbooks and marketing frameworks
• Partner with PWS Product Marketing teams to synchronize DTX strategies with global product launches
• Drive cross-functional alignment between PWS Brand, Product, and Regional teams
• Oversee the global PWS DTX marketing calendar

• Insights & Performance Optimization:
• Analyze complex market data and consumer feedback to refine PWS audience definitions
• Lead the implementation of a rigorous A/B testing culture
• Synthesize performance metrics into actionable insights for executive leadership
• Monitor the competitive landscape

The ideal candidate will have:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (Master's preferred)
• 5+ years in marketing, digital content strategy, or e-commerce (category/campaign management experience preferred)
• Proven success launching, managing, and optimizing cross-channel campaigns and digital content
• Strong collaborative skills with demonstrated ability to lead cross-functional, global teams
• Expertise in consumer journey design, digital content best practices, and performance analytics

Logitech offers comprehensive and competitive benefits packages and working environments that are designed to be flexible and help employees care for themselves and their loved ones.