Description
Ready to shape the future of fitness and inspire millions around the world?
Join our General Sports and Events Media Network team in Salzburg, Austria and lead a holistic media strategy across communication, programming and content production to drive brand love and impact in the field of fitness.
Responsibilities
Fitness Media Strategy
You'll define and drive Red Bull's holistic fitness media strategy, setting clear priorities based on consumer insights and an audience-first approach. You'll focus resources on the most impactful initiatives, engaging core, casual, and new audiences while driving sustainable growth. You'll work closely with Sports Marketing to translate fitness initiatives into compelling media products with the right messaging, storytelling, and brand integration.
Market Collaboration
You'll serve as the key point of contact for markets around the world, providing guidance, sharing best practices, and enabling continuous knowledge exchange. You'll foster strong collaboration across global, regional, and local teams, creating synergies that maximize both relevance and reach.
Stakeholder Management
You'll build strong relationships across the organisation, aligning priorities and ensuring seamless collaboration between teams and functions. You'll work closely with stakeholders across Marketing, Content, Distribution, Channel, Creator Marketing, Production, Insights, Partnerships, Music Services, and beyond.
Budget & Resource Management
You'll manage budgets and resources responsibly, ensuring investments are aligned with strategic priorities and optimised to deliver maximum impact.
Team Leadership
In this role, you'll lead, inspire, and develop a high-performing team, creating clarity around priorities, roles, and responsibilities. You'll foster a culture built on creativity, collaboration, accountability, and shared purpose.
Requirements
- 10+ years of practical experience in Media, Communications, or Strategy, ideally within media-led companies. Solid fitness experience/knowledge.
- Proven track record of leading teams and projects in the media and content industry, with a strong creative and project management background.
- Proven success in developing strategic approaches to build audience engagement.
- A natural story seeker with an editorial mindset and a creative approach.
- Strong understanding of the strengths and limitations of partner platforms, with the ability to turn them into opportunities.
- Excellent written and verbal communication skills in English, along with strong presentation skills.
- Highly organised and structured, with the ability to manage multiple projects simultaneously.
Benefits
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2,362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
About Red Bull
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, but also the birth of a totally new product category.