Principal Product Designer

At Electronic Arts, we believe games are powerful because they bring together multiple ways people engage: play, watch, create, and connect. We're looking for a Principal Product Designer to operate as the design team's overall bar raiser and shape the future of the business unit.

Key Responsibilities

• Drive Quality & Innovation: Establish the core player/creator experience vision, anti-vision, and success criteria.
• Strategic Scope Reduction: Tackle complex and ambiguous cross-boundary challenges.
• Lead Prototyping & AI Integration: Guide prototyping for high-risk and high-impact areas of the platform.
• Cross-Functional Alignment: Drive alignment across Product, Engineering, and Architecture.
• Executive Communication: Represent the design perspective in executive-level discussions.
• Craft Leadership (IC): Elevate the overall design craft across the organization.

Qualifications

• 12+ years of professional experience in product design, UX/UI, or related fields.
• Expert-level understanding of industry-wide product design trends and where creator platforms are heading.
• Proven experience leading the end-to-end design of complex digital products, tools, or platform features as an individual contributor.
• Demonstrated ability to create and deliver executive-level design presentations and pitch prototyping materials to studio leadership.
• Extensive experience collaborating with technical and product partners to bring complex features to completion.

Unique Opportunity Be a founding member of the design team for a new business unit within Electronic Arts, playing a pivotal role in shaping both the product and the design practice from the ground up.