Enterprise Field Marketing Manager

Job Description

You’ll be part of the EMEA Marketing team and be able to craft our enterprise and industry marketing strategy for the UK market while developing a strong trusted relationship working hand-in-hand with sales teams to drive successful user outcomes.

The UK Enterprise Marketing Manager will define and execute field marketing program activations for integrated campaigns, targeted regional campaigns aligned to sales priorities, mid-funnel programs to accelerate leads and pipeline, high-tough programs, and Account Based Marketing.

Responsibilities

• Craft enterprise marketing strategy and execute field marketing programs across enterprise customer segments, with emphasis on industry focused programs while solidly collaborating across key GTM stakeholders.
• Own key business and revenue metrics across the sales funnel and customer growth and retention.
• Lead local Customer Marketing programs, ranging from case study creation to customer speaking engagements.
• Partner with EMEA demand generation and product marketing to refine our targeting and segmentation, and to identify, scope, and produce or localize compelling content, marketing assets and programs to drive demand.
• Define and execute full funnel UK marketing plans including digital marketing, demand generation campaigns, sales prospecting programs and ABM, executive engagement, virtual and in-person field events, and third party tradeshows and conferences as well as amplifying Stripe brand with users’ voices though case study production.
• Track, measure, and communicate program results, continually optimize for efficiency and scale, and seek to generate new global best practices through experimental efforts.
• Be creative in finding new ways of advising a diverse range of enterprise personas about the value Stripe brings to businesses.

Requirements

• 7+ years of relevant B2B marketing experience in the UK Enterprise Technology market across multiple customer segments including specific experience with localizing global content, event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand.
• Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs.
• Strong written and verbal communication skills, including being able to convey complex topics with simplicity.
• Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies.
• Superb organization and project management skills and the capacity to manage multiple complex projects at once.
• Experience scaling through/and or leveraging agency and contractor resources.
• Understanding and/or experience with CRM/Salesforce, account-based marketing, events marketing and email marketing tactics and technology