VP, Revenue Marketing

We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle.

You’ll be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in lockstep with Sales, Partnerships, RevOps, and Product.

Responsibilities:

• Own marketing-sourced and influenced pipeline and iARR targets (new business + expansion), including forecasting, budget allocation, and channel ROI
• Balance Demand Creation (category and awareness plays that create future pipeline) with Demand Capture (high-intent programs that efficiently convert in-market demand) with a clear view of CAC, payback, and Cost to Book by channel
• Build and optimise the full funnel: lead → MQL/PQL → SAO → closed/won, plus upsell/cross-sell motions
• Own webflow.com performance as our highest leverage pipeline channel: conversion, channel optimisation, and demand capture, in partnership with Product and Brand on experience and design
• Lead a multi-disciplinary Revenue Marketing org (demand gen, digital channel optimisation, field marketing, partner marketing, lifecycle)
• Build and scale a high-performing team aligned to our sales led and partner led motions
• Partner with peer Marketing Leaders to ensure integrated, end-to-end campaigns rather than siloed programs
• Work with Sales leadership to prioritise segments and plays, and ensure marketing programs, SDR/BDR sequencing, and AE outreach are orchestrated around those plays
• Build ABM/account-based plays for mid-market + enterprise in close partnership with SDR/BDR and AE teams
• Build the Revenue ‘feedback loops’ from sales calls into messaging, offers, campaign strategy, and competitive positioning
• Partner with VP of Partnership to define partner-sourced pipeline targets by tier and region, and build the co-marketing and enablement programs to hit them
• Develop scalable plays for different partner types, including tech/integration partners, Agencies, and platforms
• Own lifecycle strategy across onboarding, activation to paid, re-engagement, expansion, and advocacy
• Partner closely with CS and Product to design and test lifecycle journeys that improve time-to-value, expansion iARR, and multi-product attach
• Operationalise customer proof as part of core sales plays, measured by win rate, attach, and cycle time
• Act as ‘Customer Zero’ for Product: use Webflow internally at a high bar, surface friction and unmet needs, and translate real internal workflows into prioritised, testable product and GTM requirements
• Lead in the AI transformation of our Revenue Marketing team

Requirements:

• 12-15+ years in B2B SaaS revenue marketing, including senior leadership ownership of pipeline and ARR
• Demonstrated ability to synthesise a data diagnosis into a stated strategic thread, and defend that thread
• Track record of building trust and results with a new team fast, specifically in the first 30 to 60 days
• Proven ability to operate in a sales-led and partner-led model with visibility into self serve iARR performance
• Experience building integrated revenue plays (not just channels); can design and run cross-functional plays from concept through enablement to measurement
• Deep analytics and operating rigor: attribution approach, forecasting, budget optimisation, experimentation discipline

Nice to Have:

• Credibility with Sales, Partnership, and Product: Known for creating alignment, clarity, and trust
• AI-native working style: AI-native working style that produces judgement, not just volume
• Stay curious and open to growth , demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact

Benefits:

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired
• Wellness for the whole you. Access to mental health resources, therapy and coaching
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally
• Monthly stipends that flex with your life. Localized support for work and wellness expenses , from Wi-Fi to workouts
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program