Senior Manager, Marketing Research & Intelligence

CoreWeave is The Essential Cloud for AI. As Senior Manager, Market Research & Intelligence, you will build the market intelligence foundation that fuels smarter targeting and faster go-to-market decisions.

You will size addressable markets, track competitive share, and surface the account- and buyer-level signals that tell sales and marketing exactly where to focus.

Key Responsibilities

• Design, implement, and analyze results from brand, audience, and customer research programs, translating findings into actionable insights.
• Develop research and measurement frameworks for new / emerging audience and platform discovery channels, including Generative AI / LLMs.
• Develop and drive ongoing maintenance and validation of the Total Addressable Market (TAM), Serviceable Addressable Market (SAM), aligned with CoreWeave's target segments.
• Track market share against key competitors to inform competitive positioning, market prioritization, and go-to-market strategy.
• Identify buyer groups by use case , the personas with the greatest purchase influence over AI workload spend , and translate market-level insight into actionable targeting criteria.
• Partner with Brand, Product Marketing, and Product Engineering to scale competitive insights across the organization.
• Disseminate actionable segment / account signals to DG, Field Mktg, and Sales.
• Deliver periodic segment and TAM updates via dashboards, and push account targeting signals into marketing automation and CRM platforms.
• Drive adoption of ongoing market intelligence across campaign teams to inform GTM strategy and decision-making.

Qualifications & Skills

Must-have:

• Marketing strategy and GTM strategy experience in a B2B environment.
• Executive-level narrative development with synthesis of insights and recommendations.
• Market intelligence and competitive intelligence expertise.
• Survey-based and hypothesis-based research methodologies.
• Econometric modeling, planning, and forecasting experience.
• Vendor management across the research/intel portfolio.

Nice to have:

• Dashboard visualization design, prototyping, and development.

How Success Is Measured

You will be an integral driver of growth for CoreWeave’s growth by:

• Enhancing CoreWeave brand awareness and consideration vs. competitors.
• Driving revenue growth by prioritizing segments for sales and marketing focus.
• Accelerating targeting by identifying accounts and prospects that are ready to buy.
• Enabling decision making through adoption of actionable insights from qualitative and quantitative surveys and research.

The base salary range for this role is $161,000 to $215,000.

What We Offer

In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program.

Benefits include:

• Medical, dental, and vision insurance - 100% paid for by CoreWeave
• Company-paid Life Insurance
• Voluntary supplemental life insurance
• Short and long-term disability insurance
• Flexible Spending Account
• Health Savings Account
• Tuition Reimbursement
• Ability to Participate in Employee Stock Purchase Program (ESPP)
• Mental Wellness Benefits through Spring Health
• Family-Forming support provided by Carrot
• Paid Parental Leave
• Flexible, full-service childcare support with Kinside
• 401(k) with a generous employer match
• Flexible PTO
• Catered lunch each day in our office and data center locations
• A casual work environment
• A work culture focused on innovative disruption