Business & Shopper Insights Specialist

We are seeking a Business & Shopper Insights Specialist to join our Category & Trade marketing team in France. As a Business & Shopper Insights Specialist, you will contribute to transforming market and shopper data into actionable recommendations to drive Red Bull sales in France, with a particular focus on off-premise channels: GMS, proximity, service stations, e-commerce, and specialised stores.

Responsibilities:

• Analyse market data to understand the energy drink market in France
• Examine shopper panel data and loyalty cards to comprehend buyer behaviour and explain sales
• Track KPIs to monitor growth drivers for our brand and competitors
• Stay up-to-date on new trends and product launches in GMS to anticipate the future
• Ensure data quality and reliability with various providers
• Participate in pitches and negotiations for ad hoc studies or contract renewals

• Transform insights into actions: synthesise and present insights to simplify decisions and actions to drive Red Bull sales
• Examples of tasks:
• Develop sales force argumentation for product referencing
• Create a new KPI dashboard for Business & Shopper to understand growth sources
• Support Category Managers in preparing annual market reviews
• Collaborate with Key Accounts and Revenue Growth Management on price-promo strategies

• Contribute to insights dissemination: build close relationships with internal teams to collect needs and communicate relevant insights
• Regularly animate learnings with commercial teams (webinars, plenaries, newsletters, informal exchanges…)
• Maintain an exchange channel with our headquarters in Austria to share learnings and leverage global tools

Requirements:

• Master's degree (Bac +5) in a field such as business school or engineering school
• 2-3 years of experience in data analysis, insights, or category management, ideally in retail/FMCG
• Business curiosity and open-mindedness: ability to explore various topics, ask the right questions, and create trust for a useful and growth-oriented insights culture
• Analytical rigour: organised, reliable, and precise profile in handling, interpreting, and presenting multiple data sets
• Communication and storytelling: excellent oral and written communication skills, adapting to various audiences, and formulating impactful recommendations
• Technical skills and automation: familiarity with data analysis tools and willingness to simplify or automate reporting processes
• Excellent mastery of Microsoft Office
• Experience with SQL, Python, Power BI, and/or Snowflake
• Familiarity with distributor or consumer panel tools, such as Nielsen Discover or Circana, would be appreciated
• Fluent in French and English

Benefits:

• Annual gross salary: 45,000 to 55,000 euros over 13 months, depending on qualifications, skills, and experience
• Travel: 0-10%

We offer a dynamic, demanding, and entrepreneurial environment where you will work closely with various teams in France and at our international headquarters.