Ford Racing Bronco Off-Roadeo Specialist

Ford Racing is seeking an enthusiastic and talented professional to join our Experiences team, focused on bringing the Bronco Off-Roadeo program to life.

In this role, you will support the Off-Road Experiences Manager in delivering a distinctive experience across Bronco Off-Roadeo locations and growing differentiated programming for both Bronco owners and enthusiasts who do not yet own a Bronco.

You will help leverage each location to create engaging activations and retail programs that strengthen the brand, attract new audiences, and continuously enhance the customer experience.

Responsibilities

• Assist in the planning, execution, and continuous improvement of Bronco Off-Roadeo and other related experiences.
• Support the development and implementation of strategies to grow and enhance Bronco Off-Roadeo programming, attracting new customers and strengthening the Ford brand.
• Help develop and refine experience programming, incorporating market insights, competitive analysis, and customer feedback.
• Collaborate with cross-functional teams (Marketing, Sales, Brand) to ensure program success and consistency in approach, implementation, and customer experience.
• Ensure a consistent customer and brand experience across all off-roading events.
• Assist in managing vendor relationships and overseeing the selection of high-quality partners to support the program.
• Utilize customer feedback and desirability research to inform and refine experience offerings.
• Prepare and present program initiatives and updates to key company stakeholders.
• Ensure compliance with all safety and regulatory requirements.

Qualifications

• Bachelor's Degree in Business, Marketing, Sports Management, or a related field, or equivalent combination of relevant education and experience.
• 3+ years of relevant experience in event management, customer experience, marketing, or program management, ideally within the automotive or motorsports industry.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
• Paid time off and the option to purchase additional vacation time.