UGC & Creator Community Specialist

We are seeking a UGC & Creator Community Specialist to build and operate the local UGC ecosystem and creator community for thatgamecompany's IPs.

Role Overview You will be responsible for driving player passion and fostering a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

Key Responsibilities

• Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
• Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
• Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
• Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
• Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Requirements

• 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
• Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
• Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
• Fluent in both Mandarin and English to collaborate seamlessly across international teams.
• Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.