Description
We are seeking an Associate Director / Senior Manager, AI Product & Business Partner - Marketing to lead the Marketing Domain Squad and act as the primary AI partner to Marketing leadership.
The successful candidate will develop and maintain the Marketing AI and analytics roadmap aligned with business strategy, customer priorities, and growth objectives. They will identify and prioritize high-value AI and analytics use cases across customer acquisition, engagement, personalization, campaign management, content development, and marketing operations.
Key responsibilities include:
- Domain Leadership & Strategy: Lead the Marketing Domain Squad and develop the Marketing AI and analytics roadmap.
- Business Partnership: Build strong relationships with Marketing executives and translate marketing and customer challenges into clearly defined AI and analytics opportunities.
- AI Product Ownership & Value Realization: Own the Marketing AI product portfolio and roadmap, and lead end-to-end delivery of AI and analytics initiatives.
- Advanced Analytics & AI Solutions: Apply advanced analytics, machine learning, and Generative AI to address Marketing business challenges.
- Customer Data & Measurement: Partner with Data, Marketing, and Technology teams to identify the customer data required to support Marketing AI products.
- Governance & Risk Management: Ensure compliance with regulatory requirements, model governance standards, and responsible AI principles.
- Squad Leadership: Lead a Marketing Domain Squad comprising data scientists and AI engineers.
The ideal candidate will have:
- Bachelor's degree in Statistics, Mathematics, Computer Science, Engineering, Marketing Analytics, Economics, Business Analytics, Actuarial Science, or a related discipline.
- Master's degree in a relevant field preferred.
- 8+ years of experience in AI, data science, advanced analytics, marketing analytics, customer analytics, digital product management, or a related field.
- Proven track record of partnering with senior Marketing and business leaders and influencing strategic decisions.
- Experience leading cross-functional squads or teams delivering AI, analytics, marketing technology, or digital products.
When you join our team, we'll empower you to learn and grow the career you want, recognize and support you in a flexible environment where well-being and inclusion are more than just words, and support you in shaping the future you want to see.