Description
We are seeking a Marketing Analytics Manager to join our team at Barclays in Gurugram.
The purpose of this role is to collect, analyse, and interpret data to gain insights into customer behaviour, campaign performance, and market trends, driving informed decision-making.
Accountabilities:
- Collect and gather marketing data from various sources, including external/internal datasets, surveys, and social media.
- Clean and prepare marketing data, ensuring accuracy, completeness, and consistency, and develop marketing data models and predictive analytics.
- Apply statistical and analytical techniques to explore data, including descriptive statistics, inferential statistics, data mining, and machine learning algorithms.
- Conduct A/B testing and other experimentation methodologies to refine marketing strategies.
- Present findings and insights to stakeholders, providing actionable recommendations for continuous improvement, using data visualisation tools such as charts, graphs, and dashboards.
Assistant Vice President Expectations:
- Advise and influence decision-making, contribute to policy development, and take responsibility for operational effectiveness.
- Collaborate closely with other functions/business divisions.
- Lead a team performing complex tasks, using well-developed professional knowledge and skills to deliver work that impacts the whole business function.
- Set objectives and coach employees in pursuit of those objectives, appraise performance relative to objectives, and determine reward outcomes.
Requirements:
- Degree in Mathematics, Computer Science, Engineering, Data Science, or a related quantitative discipline.
- Strong hands-on experience in customer analytics, campaign analytics, marketing insights, or commercial analytics within banking, financial services, or a data-driven environment.
- Advanced proficiency in SQL and at least one analytical programming language (Python or SAS).
Desirable skillsets:
- Experience working in Marketing Technology environments, including campaign management, customer engagement, CRM, Salesforce Marketing Cloud, Adobe, or similar platforms.
- Knowledge of SME banking, customer lifecycle management, retention strategies, propensity modelling, and behavioural analytics.
- Experience with visualisation and reporting tools such as Tableau, Power BI, or similar.
What We Offer:
- Competitive salary.
- Opportunity to work with cutting-edge technology.
- Collaborative and dynamic work environment.