FBS - Marketing Campaign Specialist

Farmers Insurance, one of the United States' largest insurers, is seeking a Marketing Campaign Specialist to lead the end-to-end execution of customer marketing campaigns across multiple communication channels. The ideal candidate has hands-on experience with Braze or similar marketing automation platforms.

Responsibilities

• Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice
• Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans
• Build, test, launch, and monitor campaigns using Braze or similar marketing automation platforms
• Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams
• Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives
• Monitor campaign performance and recommend optimizations to improve customer engagement and business results
• Analyze campaign metrics and provide actionable insights to stakeholders
• Support customer journey design and lifecycle marketing initiatives through automated campaign workflows
• Manage campaign calendars, timelines, dependencies, and project documentation
• Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery
• Partner with Analytics teams to develop dashboards and reporting that measure campaign effectiveness
• Recommend testing strategies, including A/B testing, segmentation, and personalization opportunities
• Continuously improve campaign execution processes, documentation, and operational efficiencies
• Collaborate with external vendors and internal partners to ensure successful campaign delivery

Requirements

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field
• Experience in marketing campaign management, CRM marketing, lifecycle marketing, or marketing operations
• Hands-on experience with Braze or similar marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Iterable, Marketo, etc.)
• Experience executing multi-channel campaigns, including email, SMS, push notifications, and customer journey automation
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies
• Experience coordinating cross-functional teams and managing multiple campaigns simultaneously
• Strong analytical skills with the ability to interpret campaign performance metrics and recommend optimizations
• Excellent project management, organizational, and communication skills
• Experience with campaign QA, testing, and approval processes
• Familiarity with digital marketing analytics and reporting dashboards
• Experience with A/B testing and campaign optimization methodologies is preferred

Benefits

• Comprehensive benefits package
• Career development and training opportunities
• Flexible work arrangements
• Dynamic and inclusive work culture within a globally renowned group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development