Description
We’re Electronic Arts, a leading entertainment company creating games and experiences for millions of players globally. Our EA Mobile label delivers seamless entertainment across mobile, social, and online platforms, with over one billion players worldwide.
We're looking for a Game Designer I to help create engaging content, live-service experiences, and challenge-driven gameplay for Covet Fashion. You will own design initiatives, collaborate across disciplines, and contribute to the systems, content, and experiences that bring the game to life.
Responsibilities
- Own and deliver content, features, and live operations initiatives, proactively identifying risks and blockers.
- Design and deliver challenge content, event experiences, and thematic concepts that enhance player engagement and creative expression.
- Create challenge briefs, styling prompts, event themes, and player-facing content that inspire participation.
- Partner with design leads to ensure content aligns with the overall game vision, player needs, and business goals.
- Write clear and engaging challenge descriptions, event copy, and supporting content.
- Build, tune, and implement content using internal tools, game data systems, and live operations workflows.
- Collaborate closely with engineering, art, product, QA, and Live Ops teams throughout development.
- Support recurring live-service content including Event Series, Mini-Sets, Fashion Pass initiatives, seasonal campaigns, and other engagement programs.
- Break down ideas into actionable tasks and maintain comprehensive design documentation.
- Research fashion trends, player motivations, lifestyle trends, and competitive products to inform content and feature development.
Requirements
- 3+ years of game design experience.
- Experience working on mobile free-to-play games from concept through live service.
- Experience designing content, events, challenges, quests, missions, or player-facing experiences.
- Strong understanding of player motivation, progression systems, engagement loops, and live-service content.
- Strong writing and communication skills with the ability to create clear and compelling player-facing content.
- Experience collaborating across design, art, engineering, production, and product teams.
- Familiarity with game data systems, live operations processes, and design-to-engineering workflows.
- Understanding of player psychology, pacing, game balance, retention drivers, and live-service content expectations.
- Interest in fashion, lifestyle, creativity, customization, or self-expression driven experiences.
- Ability to translate themes and player motivations into engaging gameplay content and experiences.
Nice to Have
- Experience working on fashion, lifestyle, dress-up, customization, simulation, social, or creative expression games.
- Understanding of fashion trends, styling, luxury brands, or the fashion industry.
- Background in fashion design, fashion merchandising, fashion communication, or related disciplines.
- Experience creating thematic or narrative-driven content for live-service games.
Benefits Electronic Arts offers a holistic approach to benefits, focusing on physical, emotional, financial, professional, and community well-being. Programs are designed to meet local needs and may include medical coverage, mental well-being support, retirement savings, paid leaves, parental leaves, free games, and more.