Distribution Sales

Act as a distribution sales to achieve business targets, formulate business plans and marketing campaigns with digital marketing focus, explore new business opportunities/partners, and execute relationship management of existing business partners.

Roles and Responsibilities:

• Business Target Achievement (30%): Achieve business targets for personal and commercial lines, including individual medical products through Digital and Affinity Partner channels by formulating business and marketing strategies, supported by sound market intelligence and business analysis. Manage to draw up business plans and marketing proposals, drive various business projects, and promotional campaigns, including digital marketing (e.g., SEM) and advertising.

• Business Partners Onboarding and Relationship (30%): Explore new business opportunities/partners with distinctive and innovative ideas for long-term development of business sources and lead generation. Maintain good relationships with existing partners to ensure sustainable business growth from the partners. Conduct business and agreement term negotiations with business partners and internal parties, e.g., Legal and Compliance.

• Data Analytics and Conversion Optimization (20%): Leverage generative AI for content, creatives, and campaign testing. Translate data into actionable insights to improve sales pipeline performance.

• Loyalty Club Management (10%): Manage various marketing deliverables of the membership club to support the continuous growth of customer loyalty, sales, and user experience.

• Project Management (10%): Participate in product development, revamp, and service enhancement projects. Collaborate with stakeholders to ensure smooth operations of programs and initiatives.

Education/Work Experience:

• University degree in Marketing or Business Administration or related disciplines with not less than 5 years of related working experience.
• Fulfilment of the fit and proper criteria of the Insurance Authority for licensing as an individual insurance agent of the Company, and the minimum education and qualifications requirements, including passes in IIQE Paper 1 and 2.
• Strong hands-on experience in SEM (Google Ads, Bing), paid social, and programmatic campaigns.
• Demonstrated successful case in optimizing campaigns to improve cost per lead (CPL), cost per acquisition (CPA) in insurance products.
• Strong analytical mindset with experience in conversion rate optimization (CRO) and attribution modelling.
• Proficiency in Google Analytics, dashboard tools, and A/B testing frameworks.
• Familiarity with health, life, or general insurance digital campaigns is highly preferred.