Description
WFAA-TV Dallas, the TEGNA-owned ABC affiliate in Dallas, is seeking a proven, results-driven Account Executive to grow new business and manage a book of advertising clients across one of the strongest cross-screen portfolios in the market.
This role involves selling the full range of TEGNA's offerings, including the mass reach and trust of ABC broadcast television paired with the targeting and growth of streaming. Responsibilities include:
- Driving new business and maintaining a strong pipeline of local and regional advertisers
- Selling strategically and consultatively to uncover clients' real business goals and architecting tailored, multi-platform solutions
- Owning the full sales cycle, from prospecting to closing business
- Growing and defending the book of accounts, turning them into long-term partnerships
- Building compelling, insight-driven proposals that demonstrate ROI
- Managing pipeline, forecasting accurately, and partnering with account, creative, and product teams
Requirements include:
- 3-5+ years of media, digital, or advertising sales experience
- Proven track record of meeting or exceeding revenue targets
- Demonstrated ability to prospect and build a self-sustaining pipeline
- Command of the modern media landscape, including broadcast television, streaming/CTV, programmatic, digital video, display, social, and content
- Experience selling to business owners and/or agencies
- Strong negotiation, presentation, and relationship-building skills
- Fluency in turning data and analytics into a clear ROI story
- Proficiency with CRM and Microsoft Office
The salary is competitive base + commission. The location is onsite.
Benefits include comprehensive health, dental, and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance, a 401(k) program with company match, virtual doctor's appointments, and paid time off.