ISV Ecosystem Growth Marketing Manager

Job Overview

As the ISV Ecosystem Growth Marketing Manager at Okta, you will build and scale the programmatic engine that attracts, converts, and activates Independent Software Vendors (ISVs) into the Okta Integration Network (OIN).

Responsibilities

• Design and execute multi-channel growth programs targeting product, engineering, and partnerships leaders to drive adoption of identity standards and pipeline into the OIN.
• Build automated lifecycle sequences and run continuous experimentation across the ISV journey to eliminate friction, improve completion rates, and prove ROI.
• Work with PMM and Partnerships teams to build automated "go-to-market in a box" toolkits to help newly integrated ISVs announce their integration and accelerate adoption.
• Establish, track, and optimize Okta's SaaS ISV acquisition funnel and ecosystem growth KPIs.
• Collaborate with IT, Marketing Ops, and Digital teams to design and build scalable ISV marketing systems using AI and marketing automation.
• Develop and execute strategies to identify, source, and enrich target contacts at ISV organizations.

Requirements

• 4+ years of experience in growth marketing, partner marketing, developer marketing, business operations, or product marketing within an enterprise B2B SaaS or platform company.
• Proven track record of building, tracking, and optimizing growth campaigns or conversion funnels using data-driven methodologies.
• Ability to translate technical software concepts into compelling business arguments.
• Deep grasp of SaaS business models, platform dynamics, and the software development lifecycle.
• Excellent collaboration and communication skills, with a track record of driving alignment across teams.
• High autonomy, self-starter mentality, and comfort operating in fast-paced, evolving environments with shifting priorities.
• Proficiency in marketing automation platforms and their integration with CRMs.

Nice-to-Haves

• Proven experience designing and running A/B tests or multi-variate experiments to optimize funnel conversion and engagement.
• Experience using analytics and visualization tools to extract actionable insights from raw data.
• Hands-on experience leveraging AI tools to automate content personalization, streamline workflows, or enhance predictive modeling.
• Familiarity with developer-facing ecosystems, app marketplaces, or partnership-driven growth models.
• Experience using enrichment platforms to identify and qualify key decision-makers within target accounts.

Compensation and Benefits

The annual base salary range for this position varies by location:

• San Francisco Bay area: $194,000-$292,000 USD
• Other locations: $174,000-$260,000 USD

Okta offers equity, bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave.