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From the employer's careers site First seen 24 Oct 2026

Senior Data Scientist, Web/Marketing Analytics

Rockstar Games Manhattan, New York On-site senior full-time

Salary

$121,400-$161,800 USD per year

Apply on Rockstar Games

Description

At Rockstar Games, we create world-class entertainment experiences. Become part of a team working on some of the most rewarding, large-scale creative projects to be found in any entertainment medium - all within an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry.

Rockstar is seeking a Senior Data Scientist to join the Marketing Analytics team to help build Rockstar’s marketing analytics & business intelligence capacity and our player experiences. Successful candidates will work with analytics and product leadership to ensure that the most relevant possible real-time and historical data is identified, tracked, analyzed, and made actionable across all of our web environments, across all game titles.

Responsibilities

  • Collaborate primarily with our website partners to define and document measurement specifications and tracking requirements.
  • Own relationships and communications with stakeholders to identify needs and translate those needs into actionable data analyses.
  • Collaborate with and support Marketing Analytics team members to develop web and player insights at a campaign level for marketing leadership.
  • Standardize and maintain analytics tracking; architect and implement scalable tracking infrastructure.
  • Test and validate web analytics data. Work directly with technical teams to identify data issues and solutions.
  • Utilize web analytics data in conjunction with game and business data to deliver deep insights into user behavior and business performance.
  • Build well-organized reports and dashboards for valued metrics, centralizing various data sources. Engage in storytelling to convey insights for these metrics.
  • Monitor and measure the effectiveness of new features, applications, and areas of our web properties.
  • Stay up to date on measurement technologies and industry trends. Proactively involve partners in pertinent changes and how they may impact analytics.

Requirements

  • Bachelor’s degree in a quantitative field (Computer Science, Statistics, Applied Mathematics, Operational Research, Business Intelligence, or any other relevant field).
  • 6+ years of experience in web data analysis.
  • 3+ years hands-on experience with web technologies (JavaScript, HTML, CSS, HTTP requests, etc.).
  • 3+ years experience in database querying with SQL and/or PySpark.
  • Experience building visualizations with business intelligence tools (Google Data Studio, Tableau, etc.).
  • Mastered proficiency with Google Analytics 4 or equivalent web analytics tool.
  • Strong expertise with Google Tag Manager or equivalent tag management system.
  • Experienced with joining web data with other data sources for deep analyses in database environments like BigQuery and Databricks.

Benefits

  • The pay range for this position in New York State (inclusive of New York City) at the start of employment is expected to be between $121,400-$161,800 USD per year.

Skills

Required

  • web data analysis
  • web technologies
  • database querying
  • business intelligence tools
  • Google Analytics
  • Google Tag Manager

Nice to have

  • passion for gaming
  • applied statistical knowledge
  • A/B testing
  • SEO
  • AEO
  • E-commerce data

Ready to apply?

You apply with the employer directly. Their original posting is here: https://job-boards.greenhouse.io/rockstargames/jobs/7864697003

Apply on Rockstar Games