Description
Ford Motor Company of Canada, Limited is seeking a Marketing Intern for its Connected Services team. As a Marketing Intern, you will have the opportunity to work on exciting projects and contribute to the company's marketing efforts.
The primary responsibilities for this position include:
- Assisting in reviewing and updating Connected Services dealer materials
- Supporting the in-dealership connected services coaching program
- Monitoring, analyzing, and reporting on key performance indicators (KPIs) such as app activation rates, feature usage, and conversions
- Developing an internal data reporting communication strategy
- Attending marketing events and observing customer/dealer engagement with connected services products
- Conducting market research and competitive analysis on tech and automotive subscription services to identify emerging trends and opportunities in the Canadian market
- Working closely with cross-functional partners, including US counterparts, Vehicle Line Marketing, Field Operations, and the Customer Care team to ensure a seamless customer journey
- Supporting the launch of new training events and materials
Additionally, you will be responsible for:
- Assisting in drafting, editing, and proofreading various marketing materials, including CRM emails, in-app messages, website copy, press releases, and internal stakeholder communications
- Supporting the creation of engaging visual content by gathering and organizing images, videos, and graphics for campaigns
- Liaising with the Xerox creative team in managing creative assets adaptation
- Helping update and maintain content on the FMCDealer website
- Participating in content brainstorming sessions to develop fresh ideas and messaging strategies
- Conducting market research on competitors, industry trends, and target audience demographics
- Organizing and maintaining digital asset libraries (e.g., photos, videos, brand guidelines)
- Collaborating with cross-functional teams to ensure consistent messaging across all channels
- Identifying best practices and emerging communication strategies
Qualifications:
- Undergraduate or Graduate Business degree (B.Comm, BBA, or MBA) in progress
- Demonstrated communication, interpersonal, and analytical skills
- Ability to deliver assignments with a value-add mindset
- Proficiency in Microsoft Excel, Word, and PowerPoint
- Automotive work and previous work experience considered an asset
- Ability to work independently and manage time effectively
Pay Range: For Undergraduate students, the expected hourly pay range for this position is $22.25 - $30.12 For Graduate students, the expected hourly pay range for this position is $31.72 - $34.89