Product Manager, Product Analytics & Experimentation

Job Summary

We're looking for a Product Manager, Product Analytics & Experimentation to help TEGNA measure, learn from, and continuously improve our digital products.

Responsibilities

As a Product Manager, Product Analytics & Experimentation, you will:

• Partner with Product Managers across TEGNA's Consumer Products organization to define success metrics, measure product performance, identify opportunities, and support experimentation initiatives.
• Help evolve TEGNA's analytics and experimentation capabilities by establishing best practices for instrumentation, dashboard development, experimentation, and product analysis.
• Support product teams throughout the product lifecycle by helping define measurement plans, analyze product performance, and communicate actionable insights that improve customer outcomes.

Key Activities

• Product Analytics: Partner with Product Managers to define success metrics, develop dashboards, analyze customer behavior, and identify opportunities to improve product performance.
• Analytics Enablement: Develop dashboards, reports, and reusable measurement frameworks that make product performance visible and actionable across the organization.
• Instrumentation: Partner with Product Managers and Engineering to define analytics requirements, document event tracking, validate instrumentation, and improve the consistency and quality of product data.
• Product Analysis: Analyze product performance, feature adoption, customer journeys, conversion funnels, engagement trends, and experiment results to generate actionable recommendations.
• Experimentation: Support the design, execution, and measurement of A/B tests and feature rollouts, partnering with product teams to validate hypotheses and measure customer impact.
• Communications: Present dashboards, findings, experiment results, and recommendations to product teams and stakeholders through clear written and verbal communication.

Requirements

• 2-5 years of experience in Product Analytics, Digital Analytics, Product Management, Business Analysis, or a related field
• Strong analytical and problem-solving skills
• Experience partnering with Product Managers and Engineering teams
• Excellent written and verbal communication skills
• Strong planning, prioritization, and organizational skills
• Comfortable collaborating across Product, Design, Engineering, QA, Data, and Editorial teams
• Data-informed decision maker with experience measuring product outcomes
• Curious, collaborative, and eager to learn
• Strong sense of ownership and accountability
• Comfortable working in fast-paced, iterative environments

Nice to Have

• Experience working with digital product analytics platforms such as Amplitude or Google Analytics
• Experience supporting A/B testing, experimentation, feature flagging, or progressive delivery using LaunchDarkly or similar platforms
• Strong understanding of product metrics including adoption, engagement, retention, conversion, funnels, and customer behavior analysis
• Experience partnering with Engineering to define or validate analytics instrumentation
• Ability to translate business questions into meaningful product insights
• Strong understanding of agile software development and how analytics supports continuous product improvement
• Experience with SQL, visualization tools, or business intelligence platforms is a plus
• Experience with digital media, publishing, consumer products, or content platforms is desirable

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families.