(Junior) Regional Marketing Manager

As a (Junior) Regional Marketing Manager at Red Bull, you will support the Senior Field Marketing Manager in establishing a regional face of the brand in a way that is relevant to consumers, aligned with global and national strategies and priorities.

Key Responsibilities:

• Strategic development and advancement of relevant playgrounds in the West region, focusing on the Essen metropolitan area
• Qualitative implementation of 3rd party events, activations, and Red Bull projects in target groups
• Proactive approach to ensure positive consumer experiences with the brand
• Regular reporting and analysis of projects to improve future initiatives
• Management of budgets and identification of cost-saving opportunities
• Coordination with existing tools, such as our fleet and warehouses, and other operational processes
• Collaboration with other brands, organizations, and networks to achieve positive synergies
• Support for cross-departmental work and creation of synergies with relevant counterparts

Student Marketeer Program:

• Responsibility for the Student Marketeer program in the West region, specifically in the Essen metropolitan area
• Steering and controlling marketing activities on campus
• Focus on brand awareness on campus
• Setting clear regional goals and communicating them to the Student Marketeer team
• Ensuring national strategies are implemented at relevant universities in your region

Regional Business Plan:

• Support for the annual business plan for your region
• Collaboration with cross-functional teams to gather relevant goals for the upcoming year
• Consumer and market environment knowledge to create, implement, and control local field marketing ideas

Personal Responsibility:

• Definition of annual goals for each Student Marketeer and continuous monitoring
• Selection and training of suitable Student Marketers
• Ongoing coaching to ensure the Student Marketeer team represents and communicates the brand effectively

Requirements:

• Completed university studies
• Fluent in German and English, both written and spoken
• Identification with the Red Bull brand and its values
• Initial professional experience and/or diverse practical experience in marketing
• Interest in sports, fitness, gaming, lifestyle, and social media
• Strategic thinking and hands-on mentality
• Excellent communication and networking skills
• Strong planning, budgeting, and project management skills, as well as analytical abilities
• Digital native with knowledge of digital tools and proximity to young target groups
• Ability to handle multiple tasks simultaneously and work in cross-functional teams
• Familiarity with the region and willingness to travel