Senior Publishing Manager, FC Online, SEA (Vietnam)

Electronic Arts is seeking a Senior Publishing Manager to lead publishing performance for FC Online across Vietnam and Thailand, in close partnership with Garena. The successful candidate will be EA's in-region market owner and the internal voice of the Vietnamese FCO community, driving commercial performance, local execution, and long-term growth.

Responsibilities

• Market & Business Leadership:
• Oversee publishing performance and revenue outcomes for Vietnam and Thailand
• Translate regional strategy into applicable local growth plans
• Lead forecasting, business planning, and performance reporting
• Identify and guide projects to improve player value and revenue

• Partner Management:
• Act as EA's primary point of contact with Garena for FCO SEA
• Align on business priorities, content roadmap, and execution plans
• Represent SEA market needs to influence partner decision-making

• Market Insights & Advocacy:
• Serve as the in-market expert for Vietnamese players
• Provide market, competitor, and community insights to inform strategy
• Advocate for local priorities across studio and regional teams

• Collaboration:
• Partner with Studio, Marketing, Finance, Legal, and Insights teams
• Support GTM planning and live service execution

Requirements

• 7+ years' experience in gaming, publishing, product, or digital marketing
• Expertise in the Vietnamese gaming market will be highly regarded
• Fluency in English and Vietnamese
• Experience working with publisher partners in F2P or live service environments
• Commercially motivated, with experience in forecasting and data-led decision-making

Benefits

• Comprehensive benefits package, including physical, emotional, financial, professional, and community well-being support
• Customized benefits to meet local needs, such as healthcare assistance, mental health support, retirement savings, paid time off, family leave, free games, and more