Growth Marketing Lead

Job Overview

We're seeking a Growth Marketing Lead to scale our performance marketing efforts. You'll define channel strategies, develop programs for distinct customer segments, and drive measurable impact from demand creation through customer growth.

Key Responsibilities

• Own global performance marketing channel strategy across all channels
• Execute growth campaigns end-to-end across acquisition, activation, and retention
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise, and the API
• Partner with Data Science on incrementality, holdouts, attribution, lifetime value, and payback
• Drive experimentation and incrementality measurement
• Work with Growth Product and Growth Engineering on top-of-funnel experiments and the marketing stack
• Collaborate with Brand, Content, and Product Marketing on high-quality creative
• Turn complex analysis into clear recommendations for senior leadership and shape the long-term roadmap

Requirements

• 10+ years in growth or performance marketing at high-growth technology companies
• Proven experience leading a growth marketing function, owning the team, budget, and KPIs
• Experience driving self-serve and product-led B2B demand generation and consumer growth
• Strong analytical and problem-solving skills, with the ability to work effectively with data scientists
• Excellent communication and writing skills
• Technical background or ability to work effectively with engineering teams

Preferred Qualifications

• Experience marketing to developers or other technical audiences
• Familiarity with SEO and lifecycle marketing
• Experience working on products with dual B2C and B2B funnels
• Background in consumer subscription businesses
• Founder background

Logistics

• Annual salary: $320,000 - $400,000 USD
• Location-based hybrid policy: 25% office time
• Visa sponsorship available

Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours