Description
Purplemoon, an IQVIA company, is seeking a Senior Strategy Leader to lead strategic planning and brand development for pharmaceutical, biotechnology, and healthcare clients.
The Senior Strategy Leader will serve as a trusted advisor, business partner, and strategic leader, helping clients translate scientific innovation, market insights, and customer needs into impactful commercial strategies and communication programs.
Key Responsibilities:
- Develop brand positioning, value propositions, messaging frameworks, and integrated communications strategies across the product lifecycle.
- Translate market research, clinical data, customer insights, competitive intelligence, and healthcare trends into actionable business recommendations.
- Lead strategic planning for pre-launch, launch, and post-launch brands.
- Develop customer-centric strategies for healthcare professionals, patients, caregivers, payers, and other key stakeholders.
- Partner with cross-functional teams to ensure strategic alignment and execution excellence.
- Serve as a trusted strategic advisor to senior client stakeholders.
- Design and facilitate workshops, advisory boards, strategic planning sessions, and executive presentations.
- Build and strengthen long-term client partnerships.
- Provide thought leadership on industry trends, commercialization strategies, customer engagement, and market evolution.
- Identify opportunities to expand client engagements and deliver additional value.
- Collaborate closely with Account, Creative, Medical, Analytics, and Consulting teams.
- Establish strategic planning standards, frameworks, and best practices.
- Mentor and develop Strategy team members.
- Foster a culture of innovation, collaboration, and continuous learning.
- Support talent development and organizational growth initiatives.
- Support new business opportunities, proposal development, and agency pitches.
- Contribute to thought leadership, industry presentations, and strategic innovation initiatives.
- Identify emerging healthcare trends and market opportunities.
- Drive the development of new capabilities that strengthen Purplemoon and IQVIA's market position.
Qualifications:
- Bachelor's degree in Business, Marketing, Life Sciences, Communications, Healthcare Administration, or a related field.
- Advanced degree such as an MBA, MPH, Master's, or PhD preferred.
- 10+ years of experience within pharmaceutical, biotechnology, healthcare consulting, healthcare communications, or healthcare advertising environments.
- Extensive experience in brand strategy, communications planning, commercialization, and product launches.
- Experience supporting rare disease, specialty therapeutics, biotechnology, oncology, or other complex healthcare categories preferred.
- Strong client leadership, presentation, facilitation, and storytelling skills.
- Proven ability to influence senior stakeholders and lead cross-functional teams.
- Exceptional analytical, strategic thinking, and problem-solving capabilities.
The potential base pay range for this role, when annualized, is $99,000.00 - $275,600.00.