Principal Product Marketing Manager - Segments

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

As a Principal Product Marketing Manager - Segments, you will own the narratives that shape how Fin wins in market, specifically focusing on priority industries, key segments, and campaign messaging.

The Role You will own how Fin shows up for specific industries and segments, translating audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life.

Responsibilities

• Define industry messaging from audience cohorts and build the core bill of materials for priority industries
• Own Enterprise segment product marketing, including building segment messaging and bill of materials
• Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
• Support campaign messaging and demand gen support
• Create frameworks that give reps a sharper way into multi-stakeholder deals
• Test whether messaging is working and iterate quickly

Requirements

• 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company
• Experience building industry or vertical messaging and assets
• Experience owning Enterprise or segment marketing, including the trust, security, and requirements story
• Experience partnering with demand gen and campaigns
• Excellent written communication and strong editorial judgment
• Ability to think and write with precision
• Product-obsessed and technically engaged
• Operate at the intersection of strategy and execution

Attributes We're Looking For

• Ambitious and competitive
• Confident and decisive
• Curious and intellectually engaged
• Tasteful and creative
• Impatient and change-oriented

Benefits

• Comprehensive benefits and resources to support your health, wellbeing, family, time away from work, and financial future