Manager - Branding

Job Description

About the Team

The Commerce Platform team at Meesho drives end-to-end growth, strategy, and operational excellence across key verticals:

• User Growth: Scales the full lifecycle funnel, from acquisition and activation to retention.
• Marketplace: Focuses on strengthening the seller ecosystem and improving selection quality.
• Category: Identifies high-potential segments, launches and scales new categories.
• Mall: Builds a trusted branded destination for quality-conscious users.
• Pricing: Ensures competitiveness and affordability.
• Content Commerce: Powers content-led discovery through creator ecosystems.

About the Role

As a Manager – Branding, you will anchor the branding pods within User Growth. You will own Meesho’s brand strategy end to end: understanding what holds users back and what brings them back, turning those insights into sharp brand briefs, and leading the campaigns that land them across TV, digital and influencers.

Responsibilities

• Consumer Understanding: Interact with users to understand barriers and triggers, and synthesize insights into actionable direction.
• Brand Strategy & Briefs: Develop Meesho’s brand strategy and write brand briefs.
• Communication Strategy: Define the communication strategy and channel mix.
• Cohort-Led Messaging: Tailor communication for distinct user cohorts.
• Campaign Ownership: Own large-scale campaigns end to end, from brief to launch to measurement.
• Stakeholder Management: Collaborate with Product, Design, Analytics, Marketing, Legal, and external agencies.
• Team Leadership: Lead and develop the branding pod, set priorities, and remove roadblocks.

Requirements

• Education: MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding.
• Experience: 4+ years of hands-on experience in brand management or consumer marketing.
• Hands-on Branding: Prior, direct branding experience is essential.
• First-hand Consumer Understanding: Demonstrated experience of personally interacting with consumers.
• Campaign Ownership: Direct ownership of significant campaigns.
• Communication: Excellent storytelling, negotiation and communication skills.
• Leadership: Team management experience and the ability to advocate for user-driven decisions.

Benefits

We offer competitive compensation, employee-centric benefits, and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness.