Description
As a Sports Marketing Manager at Red Bull in Mexico City, you will establish Red Bull as a strong consumer-focused brand in México by designing and leading a short, mid and long term sports programme that builds real credibility for the brand and product.
You will own the national sports agenda end-to-end strategy, athletes, events, gaming, partnerships and budget following the global Red Bull sports strategy while adapting global platforms into genuine local relevance.
Your goal is to work hand in hand with Field Marketing, Sales, Media Network and Communications to make sure Red Bull is credible inside the scenes that shape Mexican youth culture, and that this credibility converts into reach, trial and consumer growth.
Responsibilities:
- Design, develop and lead an innovative national sports and event programme
- Translate global sports strategy into a focused national plan
- Maximize Red Bull's global athlete and event portfolio
- Own the department budget with full transparency
- Run the sports department to high Red Bull standards
- Collaborate with cross-functional teams to ensure strategic planning and flawless execution
- Discover, sign and grow a winning national athlete portfolio
- Immerse yourself in Mexico's sports scenes and communities
- Grow Red Bull's presence and relevance in gaming
- Build and nurture Red Bull's network across Mexico's sports, culture and business ecosystems
- Lead partnership negotiations and guide the team towards strategic and authentic partnerships
- Unlock the full storytelling potential of every athlete, event and gaming moment
- Recruit, develop and retain high-performing talent
Requirements:
- Fluent in written and spoken English
- 4–6 years in sports or athlete marketing
- Demonstrated knowledge of the Mexican and global sports landscape
- Extensive network within the sports, creative and media industries
- Strong leadership, innovation, organization and team skills
- Excellent understanding of media, digital and gaming landscapes and trends
- Expertise in partnership development and management
- Proficient in PowerPoint, Word, Excel, Outlook and Adobe Creative Suite