Partner Marketing Lead, Resellers

Anthropic's mission is to create reliable, interpretable, and steerable AI systems.

As the first dedicated partner marketer for the reseller track, you will lead it globally, setting its marketing strategy, defining standards and playbooks, and building the tier-advancement path.

Key responsibilities:

• Set marketing strategy for the reseller track
• Define reseller marketing playbook and co-marketing standards
• Represent partner marketing perspective in program design
• Build joint marketing plan templates for reseller partners
• Source, select, and manage agency partners
• Run partner-led campaigns
• Own partner marketing funds end-to-end
• Help partners reach their next tier
• Turn partner wins into customer stories
• Coordinate joint announcements and press
• Partner with Channel Account Managers and the field
• Define how reseller marketing success is measured
• Report on partner-sourced pipeline and reseller revenue influence
• Keep reseller partners informed

Minimum qualifications:

• Owned marketing strategy for a partner or channel program
• Built and run co-marketing programs with channel, reseller, or distribution partners
• Sourced and managed agencies or contractors across multiple regions
• Run marketing programs across multiple international markets
• Understand indirect sales motions
• Can build joint plans and value propositions
• Have defined success measures for a partner or channel program
• Skilled at tracking program performance in a CRM
• Write clearly and precisely
• Build trusted relationships with partner marketing and sales teams
• Can make and defend decisions with incomplete data
• Highly organized and can run several partner plans at once
• Comfortable building new processes from scratch
• Care about the societal impacts of AI

Preferred qualifications:

• 7+ years of marketing experience in B2B technology environments
• Launched or scaled a partner program
• Produced partner-led customer stories
• Experience with cloud marketplace reseller motions
• Localized marketing content and campaigns for multiple international markets
• Established relationships with resellers, distributors, or systems integrators
• Experience with partner relationship management tools and Salesforce partner data
• Understand enterprise AI use cases
• Have set standards for or mentored other marketers
• Used Claude or other AI tools to scale marketing work

The annual compensation range for this role is $320,000-$400,000 USD.