Senior Director, Franchise Media

Electronic Arts is seeking a Senior Director of Franchise Media to join the EA Growth Marketing Organization. This role involves leading a modern media organization, transforming how the company generates and captures demand through an integrated media system. The successful candidate will report to the VP, Growth Marketing, and work in a hybrid role with 3 days a week in office at one of the posted locations.

Responsibilities:

• Advance EA's media approach to deliver scalable and profitable Net Bookings growth
• Partner with Publishing and Studio leadership on a performance-oriented investment strategy
• Cultivate GTM and Live Service media strategies that leverage business models, product signals, live-service roadmaps, and audience intelligence
• Drive data and technology media roadmap to prioritize infrastructure required for media's future capabilities
• Lead a team of performance-oriented and data-driven media experts
• Champion performance culture, building in experimentation and agility into media's investment approach
• Change agent for advertising partner roadmaps to better meet business demands

Requirements:

• 15+ years' experience in brand and performance media
• 10+ years of experience in a leadership role
• Experience managing large-scale AAA game media budgets
• In-depth understanding of Media Measurements and Media Ecosystems
• Exceptional ownership, accountability, and a proven ability to build ways of working to solve complex business needs
• BA/BS Degree in marketing/finance or equivalent quantitative field

Benefits:

• Physical, emotional, financial, professional, and community well-being programs
• Customized benefits package, which may include medical insurance, mental health support, retirement savings, paid time off, family leave, free games, and more