Description
As a Senior Executive - Content at Swiggy, you will lead storytelling efforts by staying connected to Delhi's dynamic food and culture scene, turning these into compelling content pieces.
You will collaborate with content leads and the larger team to shape and execute content strategies that drive growth and engagement.
Your responsibilities will include:
- Writing, scripting, and presenting high-quality content for reels, posts, and other digital formats, with a strong focus on storytelling and audience resonance.
- Representing the brand at events, tastings, and restaurant launches, capturing insights and experiences for digital storytelling.
- Staying on top of trends in Delhi's F&B, lifestyle, and digital content to help the brand remain relevant and innovative.
- Editing and polishing content produced by junior team members, ensuring tone, quality, and accuracy align with brand standards.
- Using analytics to assess performance, draw insights, and improve content output and effectiveness.
- Contributing to planning and maintaining the content calendar, ensuring timely and strategic content rollouts.
- Making independent calls on scripts with no feedback required, using sound judgment on what will perform.
- Supporting and executing collaboration requests from Swiggy, ensuring timely content delivery.
We are looking for someone with 2-4 years of proven content creation experience, ideally in lifestyle, F&B, or media-related industries.
Requirements include:
- Strong on-camera presence and/or prior experience as a Host, Presenter, or Anchor.
- Exceptional writing, scripting, and editorial skills, with a strong grasp of voice, narrative, and detail.
- A self-starter with a passion for discovering Delhi's ever-changing food and cultural scene.
- Experience with content planning, campaign execution, and working with cross-functional teams.
- Well-versed with content performance tools, SEO, and social media best practices.
- Leadership skills to guide junior creators and contribute to the editorial direction of the page.