Sr. Ads Product Marketing Manager

As a Sr. Ads Product Marketing Manager on the tvScientific by Pinterest team, you'll lead go-to-market strategy for Measure and Optimize product areas.

You'll partner with Product, Data Science, Sales, Marketing, and Pinterest Ads teams to turn complex advertising capabilities into clear customer value and adoption programs.

This is a strategic, hands-on role at the intersection of CTV, measurement, optimization, and advertising technology.

Responsibilities:

• Develop and execute end-to-end go-to-market strategies for Measure and Optimize product units
• Translate complex technical product capabilities into clear customer value propositions and narratives
• Partner with cross-functional teams to synthesize customer, market, competitive, and product-performance insights
• Turn data science and analytics insights into credible market-ready stories
• Create launch and enablement materials
• Lead cross-functional launch working groups
• Partner with commercial teams to identify adoption barriers and monitor launch and adoption metrics

Requirements:

• Minimum of 5 years of experience in product marketing, go-to-market strategy, or a closely related role in ad tech, CTV, performance marketing, or B2B SaaS
• Bachelor's degree in a relevant field such as Marketing, Business, or Communications
• Experience bringing complex technical products or features to market
• Strong knowledge of advertising measurement, attribution, optimization, performance marketing, CTV, programmatic advertising, or related ad-tech domains
• Ability to translate technical concepts and data into compelling narratives
• Strong analytical judgment and experience using customer, market, competitive, and product-performance insights
• Proven ability to influence and drive alignment across cross-functional partners
• Excellent written, verbal, and presentation skills
• Demonstrated ownership, adaptability, and ability to manage multiple workstreams
• Experience using AI tools to improve research, analysis, or content workflows